When someone asks, “How do you take a shot?” my reply is simple: “If there is a problem, I say, ok, let me solve it. If something is complicated, I say, ‘I will take care of it.’ ” Fearlessness plays a part, too. I’m a fiber optics cable engineer who switched to the automotive industry early in my career because I sensed greater potential.
The “take a shot” mindset, which Magna Exteriors President Frank Potenza promotes in Project Ignite, applies to everyone within Magna. It means participating in new initiatives that stretch your capabilities while growing our business in a volatile industry. A little flicker can grow into a flame. But it starts with you and not being afraid to take a shot.
This often means acknowledging the power of working together as One Magna. A great example in our European operations is the cost benefit of centralized purchasing. In 2025, we saved significant money for five new $1.4-million injection molding machines at three divisions by negotiating with suppliers from a central position versus a local one.